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This first of its kind, award-winning documentary storytelling impact campaign was designed to change the persistent negative narrative about Nebraska's public schools. The stories range from :30 TV spots to feature length films covering everything from the arts in schools to the mental health of students. All of the films are available on the I Love Public Schools YouTube channel.
Through a three-pronged strategy of relationship building, community rallying, and storytelling the campaign was able to create what impact surveys called "political readiness" among the audiences. Educators felt seen, heard, and appreciated. Much of that goodwill came down to a t-shirt.
THE APPROACH
COMMUNITY RALLYING
Advertising, social media, online store, I Love Public Schools annual holiday, and monthly celebration
RELATIONSHIP BUILDING
On set, film screenings, conferences, pop-up shops
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